The one year full time MSc in International Fashion Marketing provides a detailed appreciation of the multi-functional approach to marketing and managing fashion business in the dynamic and volatile international marketplace. The integrated programme provides an evaluation of market analysis, product development, buying and merchandising, retail logistics and operations, and fashion marketing communications within the global fashion industry. The approaches to learning support individual personal development through a critical understanding of relevant management, marketing, financial and intuitive tools to support effective decision making together with developing skills from each module.

The programme is delivered as 8 taught modules from September to May and then a dissertation which is completed by the middle of August.

The taught modules are:

Product Development •
Retail Marketing 1 (Consumer behaviour) •
Retail Marketing 2 (Brand management) •
Strategic Retail Management •
Fashion Buying and Merchandise Management •
Fashion Marketing Communications •
Retail Logistics •
Fashion Business Development •